Sunday, June 30, 2013

Caleb Wright: PSU Teach Ag Avenger and 2013 Case New Holland Intern

Caleb Wright standing in front of New Holland equipment.
Caleb Wright, a spring 2014 student teacher, is interning at Case New Holland, CNH, this summer in New Holland, PA as the Dairy and Livestock Marketing Segment Intern for New Holland Agriculture. He has always enjoyed broadening his education through experiences and internships. He has wanted to have an experience in the corporate industry and has found marketing and public relations interesting.

In CNH there are a lot of opportunities to work in different areas of marketing. To get the internship, Caleb submitted his resume online and completed an interview process with the Case New Holland Talent Acquisition staff.  The Dairy and Livestock Marketing Segment Intern is responsible for marketing all hay and forage equipment, along with mid-range (60-140) horsepower tractors.

Caleb said so far in his internship, no two days have been the same. Right now, his main responsibility is editing and updating a an annual report  sent to all dealers that highlights Model Year 2014 products as well as prepares them for the coming year of retail sales. Additionally, Caleb creates correspondence, other documentation and helps with the photo and video shoots. Caleb is surprised by the amount of time that he spends outside of the office during the shoots. All the photos that are seen on publications that have the New Holland logo are taken by a professional photographer. Caleb is impressed by the amount of work it takes to get high quality usable product for the promotional materials.

When asked what his favorite part of the internship is, Caleb responds with being able to work with the equipment. He typically gets to work with the equipment during the photo shoots or moving the equipment around for a variety of reasons. He gets to drive equipment that is brand new – which is something that many farmers never get to experience. Caleb enjoys being outside and likes to see and use the photos after they are done.

Attention to details are the three key words that Caleb says come to mind when asked how this internship will help him as a future educator. When he has to edit documents, that will be sent to customers and dealers, detail is a necessity to make sure everything is correct. The same goes for when he has to look for the same formatting in the documents. Details are a key element to marketing. An example is looking at photos from New Holland, each one should have the driver wearing his or her seat belt. Details such as this can make a major difference in the eye of the customer. He noted that, for example, that an FFA monthly meeting could be a small detail in the chapter can make a huge difference in the eye of an Administrator or community member.

In conclusion, Caleb says that New Holland is an amazing company to work for as an intern. His advice to others is – ‘any student, no matter your major, should consider having some sort of internship experience!’

To learn more about starting on the path to having a career that makes a positive impact on the lives of students across the globe by becoming an agricultural educator, please contact the agricultural teacher education program at teachag@psu.edu. Follow us on Twitter at TeachAgPSU, on Facebook, or on our blog



Jeanne Case
Student Blogger
2014 Dover HS Student Teacher
Twitter: JRose_Case


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